TPM Network website: Service Packages

Service Packages

Joint Marketing Events

In order to create win-win situations with high success in the tourism industry, TPM-Network organises joint marketing events with business partners of corresponding industry sectors, who match with the tourism product of our clients. Both partners can make use of the existing contacts, strategies, clients and communication tools by gaining new customers in a very efficient way.

Objectives:

• Increase awareness about the product/ services
• Increase in sales for both partners
• Increase in information level of both brands
• Generate enquiries from direct consumers

TPM-Network offers the following services:

• Organisation of a joint marketing event with matching partners such as tour operators, travel agents, media, shops and other corresponding businesses in Germany or other European markets
• Handling and design of invitations
• Email announcement of the event
• Presentation of client's services to participants during the event
• Training on client's products/services for TPM-Network staff
• Answer requests on behalf of client during the event and one month afterwards
• Follow-up after the event

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Postal Mailings

In times of Internet and high speed communication, postal mail has become rare but attracts attention provided the fact it differentiates from the others. TPM-Network uses its large database of tourism contacts and offers full mailing service from creation to send out. It allows industry partners to receive updated information on your business without the need to request for it. Useful news can hence be distributed by the industry partners and follow additional information channels for higher distribution rates.

Objectives:

• Tour operators and travel agents receive in depth knowledge about the products/services and thus will be able to provide excellent consulting to their customers
• Sales increase
• Further contacts can be developed and maintained in order to become well-known as a reliable partner of the industry

TPM-Network offers the following services:

• Preparation of a postal mailing with service information to German tour operators/ travel agents/ media
• Design of layout
• Two pages of service information sent out (envelope 110 mm × 220 mm, 20g). Further options available on request
• Printing, packing, and material
• Additional European markets on request
• Forwarding of responses and requests generated by the mailing

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Market Intelligence

Market Intelligence is the strategic approach of analyzing the company’s business environment by assessing the publicly available information about competitors and developments within the marketplace. Only once a company understands the marketplace in which it finds itself, including competitors and customers, strategic decisions and actions can take place.

Objectives:

• Watch competitors actions
• Scan the companies’ business environment for opportunities and threats
• Ultimately improve the decision making process within the company

TPM-Network offers the following services:

• Research and development
• Field studies and surveys
• Market segment identification
• Market evaluation and analysis (SWOT)
• European market reviews for selected markets

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E-Learning

Internet is one of the fastest communication tools at low cost, and TPM-Network makes use of this channel in order to train tourism industry members about your products and services. We create computer based training units adapted to your product which will be made available online and sent to our database of high quality tourism contacts. It allows tour operators and travel agents to get free training on your products at a time of their convenience so that it is perfectly adapted to their working habits.

Objectives:

• Increase in trained tourism experts
• Higher awareness about the products/ services
• Enquiries will be generated
• Enlarge database

TPM-Network offers the following services:

• Creation of computer based training about your product for tour operators and travel agents in Germany, Austria and Switzerland
• Additional European markets available
• Email announcement of the computer based training to business partners
• Handling of the training process
• Tracking of contacts
• Evaluation of the results

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Press Conferences

TPM-Network uses Public Relations (PR) in order to promote the clients product and build good relations with the public to create a positive corporate image. As the right use of PR is cost-effective compared to advertising and has more credibility, TPM-Network invests time in distributing information to media with over 18 years of experience in which we have accumulated high quality contacts. Press conferences are one of the most efficient ways to create publicity in a very structured way: with the right target clientele the best possible publicity can be achieved.

Objectives:

• Publicity
• Knowledge exchange
• Higher awareness of your product/ service
• Regular media publications (i.e. article production)
• Acquisition of contacts such as media partners for future engagements

TPM-Network offers the following services:

• Coverage: determination of target market
• Dissemination of information: e-mailings, personal contact
• Handling and design of invitations (e-mail)
• Logistics: Establishing the right venue
• Presentation of your services/products by TPM-Network (training has to be provided by client beforehand)
• Participants: approximately 15 – 20 attendants
• Catering
• Follow-up

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Sales Calls & Marketing Missions

Sales tours are an excellent promotion tool aiming at the maintenance and acquisition of contacts within the industry. TPM-Network will arrange individual meetings with relevant tour operators and/or travel agents in order to carry out trainings on products and services. This will lead to an increase in the number of experts on the specific product/service and helps agents to achieve higher sales volume. This would be for example a one week sales tour through Cologne , Munich , Berlin and Hamburg where prearranged sales meetings take place at the agent's office. Several operators will be visited each day in each city to optimise the sales volume. During the meetings presentations will be held and information material will be handed out to inform and push the product onto the market.

Objectives:

• Tour operators and travel agents receive in-depth knowledge about the product/ services and thus will be able to provide excellent consulting to their customers
• Sales increase expected
• Personal contacts can be developed and maintained in order to become well-known as a reliable partner of the industry

TPM-Network offers the following services:

• Training on your products/services for TPM-Network staff
• Organisation of a sales tour of one week to German tour operators and travel agents (other European countries can be added on request)
• The individual sales tours will be accompanied by one TPM-Network staff
• Industry function can be added during the sales tour
• Follow-up after the sales tours

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Social Media

Social Media is a means of communications, solely internet-based, via text, pictures, audio and video. Nowadays, social media is getting more and more attention and companies use it efficiently to reach the final consumer in real-time. This medium is, in comparison to other marketing activities, less time consuming and very cost effective.

Objectives:

• Coverage: reach a high number of recipients on a global scale
• Real-time: there is no time delay in posting information
• Usability: as compared to industrial media, social media can be altered at any time once published

To request your tailor-made offer please contact: info@tpm-net.de